6 Expert B2B Instagram Tips for 2024

B2B Instagram is a force to be reckoned it. If you’re a B2B brand, you may think that hype is irrelevant to you, but it certainly is.

As it stands, thousands of brands and several top B2B instagram organizations are using Instagram to increase brand awareness, engage with their audience, and eventually attract new customers.

To stimulate you to take your Instagram game to the next equal this year, our B2B instagram Marketing Lab team wanted to share some concise and practical tips you can implement immediately.

1. Use genuine user-generated content in real-time.

Forget stock photos and staged promotional images – it’s time to go in real-time.

On B2B Instagram, your leads and prospects want authentic content that offers a personal insight into your company’s culture and product offerings.

Streaming content like live video/streaming is unfiltered and 100% yours. It adds a much-needed human component to B2B business and helps you make a real connection with your audience and potential customers.

Extremely professional content can often come across as cold and unbiased – your customers want to know that real people and stories are behind the brand.

2. Go fast and mix.

Instagram makes it very easy to post photos or videos to your phone directly through its app.

Just launch the app, hit the add button and select the photo or video you want to upload; it’s that simple.

The advantage is that you don’t take to spend hours creating content. You can upload various content anywhere, anytime, without much pre-planning or editing.

Different types of content will attract and engage different audience members and showcase other aspects of your business.

Nobody wants to look at photos or quotes on Instagram all day, right?

3. Get involved in your niche.

Stop looking out the window at what’s going on inside. Join the party.

Like any other social media channel, it’s essential to post content to your feed and engage in the larger conversation. Don’t just post photos and videos.

Please reply to your community when they leave a reply. Take the time to square out other Instagram outlines, browse, like content, and maybe leave a friendly comment here and there.

4. Make the greatest of the link in your bio.

Instagram doesn’t let users link to webpages from post captions, but you may put a link to one in your bio. Your Instagram bio may have up to 150 characters, including links.

The ideal location to link to your most recent blog post or offers is in your profile.

Alternatively, Instagram stories are an excessive way to include links with your content.

However, the stories are only 24 hours long; that’s a limitation, but it’s also a fantastic tool for offering deals and value in real-time.

5. Tell a story with each post.

On Instagram, the largest audiences are the businesses that tell the most engaging stories.

If you want to appeal to people to your company and get them to engage with you, you need cohesive visual storytelling that cuts through all the noise on Instagram.

6. Stay away from vanity steps.

Vanity measures do not tell the whole story. While increasing clicks and likes are beneficial, they don’t tell you if the right people are interested in your content. Instead, look for accurate engagement metrics like people commenting on your posts and new followers.